President and Chief Executive Officer
Tracy Rees joined Intrinsyc in 2007 as General Manager for the Asia Pacific region (APAC). He served as Chief Operating Officer of the Company in 2008, was appointed interim Chief Executive Officer in November 2008, and became President and Chief Executive Officer in June 2009. Rees brings more than 25 years of experience in the high technology industry, with deep expertise in mobile and embedded technology. He was with Annasoft Systems from 1999 to 2002. After being promoted to CEO from Vice President of Sales and Marketing, he led a successful turnaround, including the sale of the company’s operating subsidiaries and a sale of assets to Bsquare Corporation.
He joined Bsquare as Director of Sales in 2002 and was later promoted to Executive Vice President – Sales, Marketing and International Operations. From 2005 to 2007 he served as General Manager of Product Realization for CalAmp Corporation.